Consumables: TTB-Approved Natural Blue for Butterfly Pea Flower Vodka

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Sense of the Intense
Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.


Read more in-depth about this trend here

spirits consumers in the US are looking for sustainably produced spirits
(Mintel 2021)
consumers increased their purchase and consumption of spirits
(Mintel 2021)
of consumers are looking for unique flavor profiles in alcoholic beverages
(Mintel 2021)


Butterfly Pea Flower Vodka
Premium vodka distilled with butterfly pea flower extract. A fresh, clean, sweet floral taste of crisp vodka. No artificial flavors, colors, and sweeteners. Salut!


Customer Need:
A TTB-approved natural blue color from butterfly pea flowers that is pH stable


Sensient Solution:

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Let’s surprise and delight consumers together!

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