Consumables: TTB-Approved Natural Blue for Butterfly Pea Flower Vodka
Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!
Check out this week’s idea…
Trend in Focus: Sense of the Intense
Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.
36%
consumers increased their purchase and consumption of spirits
(Mintel 2021)
36%
of consumers are looking for unique flavor profiles in alcoholic beverages
(Mintel 2021)
Butterfly Pea Flower Vodka
Premium vodka distilled with butterfly pea flower extract. A fresh, clean, sweet floral taste of crisp vodka. No artificial flavors, colors, and sweeteners. Salut!
Customer Need:
A TTB-approved natural blue color from butterfly pea flowers that is pH stable
Sensient Solution:
Related Content:
Let’s surprise and delight consumers together!
