David Rigg

Consumables: Cost-Effective Natural Color for Wild Blueberry Flaxseed Pet Biscuit

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

44%

of global dog food category NPD since October 2020 comes from dog snacks/treats

(Innova 2022)

Top 5

Natural is one of the top 5 positioning claims for dog food launches in the past two years, including 32% of dog treat launches in the past year

(Innova 2022)

+15%

Blueberry is one of the top 4 fastest-growing flavors in dog treats, with +15% CAGR 2016-2021

(Innova 2021)

Wild Blueberry Flaxseed Pet Biscuit

Start your dog’s day with the all-natural, Wild Blueberry Flax superfood biscuit packed with wellness-boosting antioxidants and healthy omega fatty acids for improved skin and fur health. Made with whole grains, flaxseed, and real blueberry juice. Color from natural sources! No artificial flavors! Just wholesome, nourishing treats!

Customer Need:
A cost-effective magenta purplish blueberry juice shade that will withstand baking temperatures and enable “Color from natural sources” front-of-pack claim

Sensient Solution: