Understanding consumer insights is one of the most important ingredients for new product development success, especially since consumer behaviors, needs, and beliefs are ever-evolving. As a master synthesizer, Brittany Jones has the unique ability to harness and translate macro consumer data into actionable opportunities down at the product category level for brands. Her experience as a global brand storyteller and knowledge across the food and beverage landscape enables her to eloquently articulate the impact of consumer insights across all categories for customers. Schedule an ideation with Brittany to learn how today’s consumer trends will impact your innovation.
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