Consumables: Class IV Caramel Color Substitute for Soy Sauce

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

Read more in-depth about this trend here

Market sauce launches in the US with all-natural claims have doubled since 2018
(Mintel 2022)
of sauce consumers in the US look for options with simple or minimal ingredients
(Mintel 2021)
of shoppers are enthusiastic about brands replacing artificial colors with natural colors
(Sensient Online Consumer Research 2021)


Caramel-Free Soy Sauce
Soy Sauce removes caramel coloring due to consumer concerns. New sauce BUT same great umami taste!


Customer Need:
A class IV caramel alternative that provides same deep, dark brown shade that consumers expect from soy sauce.


Sensient Solution:

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Related Content:

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Let’s surprise and delight consumers together!

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