Industry Trends with David

Understanding consumers is one of the most important ingredients for new product development success, especially since consumer behaviors, needs, and beliefs are ever-evolving. David Rigg has spent his entire career in the food industry, first as a brand manager and more recently as Sensient Food Color’s General Manager. A consumer insight driven marketer, he is an expert at recognizing changing consumer preferences and capitalizing on emerging opportunities these present. Schedule an ideation with David and Sensient’s Marketing Team and learn how you might leverage today’s consumer trends to grow your business.