All-Natural Cloudy Beverage Emulsions

Cloudy Connotations

Today’s consumers don’t like to compromise at all, especially when it comes to their food and beverages. They want all of the health benefits but without any added ingredients that appear to be artificial. The desire for beverages with benefits makes formulations more complex and challenging than ever before.

There are a few ways that beverage brands are innovating to please consumers – by reducing sugar, cutting calories, and shortening ingredient lists to familiar, easily recognizable components. Beverage brands often communicate functionality through the use of a ‘cloudy’ appearance and thicker mouthfeel. Beverages like juice, juice drinks and enhanced waters incorporate specific cloud emulsions in product formulations to connote the functionality and taste of real juices and other ingredients. These same emulsions also give the beverage a thicker mouthfeel, further suggesting an authentic fruit and vegetable experience.

However, the most commonly used ingredients for these cloudy connotations are not so label friendly or well-known to consumers. In fact, Sensient recently conducted national research on consumer attitudes toward the three most popular cloudy agents: Gum Arabic, Ester Gum, and Ester of Wood Rosin. According to our data, 80% of consumers would be hesitant to purchase a juice or juice drink containing Gum Arabic, Ester Gum, or Ester of Wood Rosin.

“…80% of consumers would be hesitant to purchase a juice or juice drink containing Gum Arabic, Ester Gum, or Ester of Wood Rosin.” @SensientColorNAtwitter-btn


The negative perception of these ingredients does not come as a surprise since a vast majority of today’s consumers are seeking out label statements with more familiar and easily recognizable ingredients. Additionally, there are technical challenges when formulating with cloudy emulsions, specifically their compatibility with all of the other emulsions in the recipe. Sometimes, food scientists are working with as many as three different emulsions including a flavor emulsion, color emulsion, and cloud emulsion. If they are not agreeable with each other; for example, mixing an oil-based emulsion with a water-based one, then you will most likely run into a ringing effect. So there are a lot of unknowns here: unknown ingredients to consumers and unknown compatibility
of separate emulsions.

A Simpler Ingredient Statement Solution for Juices, Juice Drinks and Enhanced Waters

At Sensient we spend a lot of time listening to consumers, so we can proactively prepare for what is on the horizon. We’ve spent the last several years preparing to meet the demand for clean-label formulations, and a simple ingredient, cloudy color solution from fruit and vegetable juices was amongst our priorities.

I am happy to introduce our range of turn-key cloudy natural color solutions for beverage developers—Smooth Beverage Clouds.

Sensient’s Smooth Beverage Clouds use our proprietary emulsion technology to create unique, cloudy color solutions offering a number of key advantages…

1. Fewer Ingredients: Removes Gum Arabic, Ester Gum, and Ester of Wood Rosin.The Code of Federal Regulations (CFR) indicates non-color components within color solutions are considered “Incidental additives” and do not require labeling in food applications unless they provide an additional function to the food.Combining the cloud and color into a single-delivery emulsion eliminates the need to label cloud-inducing ingredients, such as Gum Arabic, Ester Gum, and Ester of Wood Rosin.

2. Ingredient Compatibility: Increases overall beverage formulation efficiency by eliminating the complexity of multiple emulsions.


Our standard line of Smooth Clouds beverage solutions delivers beautiful shades of reds, oranges, yellows. Custom shade options like your Superfruit purples or other specific target shades are available as well.

Related Posts

Starbucks Continues to Leverage the Photogenic Food Trend with Tie Dye Frappuccino Launch

Have You Ever Seen A Clear Raspberry?

Petco to Stop Selling Pet Food With Artificial Colors, Flavors, and Preservatives

France Poised to Ban Titanium Dioxide

Skittles Internet Debate: Do All Colors Taste the Same?

Wine Gets the Blues

Is Glow-in-the-Dark the Next Food Trend? Meet the GLO-NUT

Mothers Know Best: How Moms are Influencing the Food and Beverage Industry

How Big Food is Taking on a World of Picky Eaters

Kraft Heinz Doubles Oscar Mayer’s Marketing Budget to Promote Natural Ingredients

The Magically Colorful Unicorn Trend

A Colorful Twist on a Sweet & Salty Snack

Food Color Effect on Older Consumers

Dunkin’ Donuts and Baskin-Robbins Removing Artificial Colors by End of 2018

Food Color is as Important as Taste

France Permits the Use of Coloring Foods in Beer

Out of the Way, Rainbow Bagels — Unicorn Latte Health Elixirs Are Here

Myth or Fact? Artificially-Colored Foods Are Bad for You

Further Concerns Over the Safety of Titanium Dioxide

Panera is 100% Additive-Free

Formulators Taking Solution-Approach to Natural

Consumers Emphasizing Ingredients on Food Labels

#TBT A Look Back at the Co-Creation of the Food Coloring Business

8 Foods You Would Never Guess Were Artificially Colored

Feeling Cold? Warm-Up with this New Bright Blue Tea from Japan

Color of Food Guides our Brains

Naturally Coloring the Beverage Industry

Are Autumn Leaves the Next Source of Natural Color?

Food Colors Market to Reach $3.75 Billion by 2022

Spirulina Algae: Next Natural Food Trend

A Fiesta of Natural Colors in Tequila

Why Foods That Are Blue Are Perceived As Less Natural

Big Brands Clean Up Portfolios for Consumers

Natural Colors Linked to Positive Health Effects

Many Food Companies are Cooking Up New Natural Recipes

European Food Safety Authority (EFSA) Continues Research on the Safety of Titanium Dioxide

Ingredients in Sports Drinks: Natural Colors

Starbucks Removes Caramel Coloring from Infamous Pumpkin Spice Latte

A Deep Look into Spirulina: an Emerging and Popular Natural Color Source

Rainbow Lattes are the Latest Thing in Coffee Art

Does Mac&Cheese Lead the ‘Free-From’ Trend?

Why Wegmans Removed Artificial Colors in their Icings

Food Companies Are Not Phasing Out Artificial Colors Fast Enough for Some

Heinz Removing Artificial Colors from Pickles

Kraft Launching Jell-O Line Without Artificial Colors

McDonald’s Removing Artificial Colors from Iconic Chicken Nuggets

Sensient Colors: Heat Stable Natural Red

Natural Colors ‘Upsurge’ in 2016 Market Share

PepsiCo Launches “Stubborn Soda” Line with Natural Colors

Consumers Are Influenced by the Color of their Food