Replacing Titanium Dioxide in Mid to High Water Activity Applications

Demand for Titanium Dioxide Alternatives Spurs Innovation

Last year, we launched two new solutions under our Avalanche brand addressing the need for more label-friendly, white alternatives to titanium dioxide (TiO2) in low and mid water activity applications, including panned confections, coating systems, frosted cereals, and more. These color systems certainly were a leap forward in the existing natural color technology landscape, but didn’t quite close the gap for titanium dioxide alternatives.

“The demand for alternatives to titanium dioxide has grown consistently over the years…”

The demand for alternatives to titanium dioxide has grown consistently over the years, especially since non-governmental organizations (NGO) and other food activists have pushed the ingredient back into the spotlight. As a result, some global regulatory groups are reviewing it once again. The overall push to “naturalness,” more specifically plant-based alternatives, has also inspired renovation across many consumer packaged food companies.

An Expanding Portfolio of Titanium Dioxide Alternatives

Until now, a stable alternative to TiO2 for mid to high water activity applications has been absent in the market.

Avalanche ingredients on a table

Today, our R&D team has delivered on their promise of rounding out the Avalanche portfolio.


I am extremely proud to introduce the industry’s only stable, starch-based alternative to Titanium Dioxide in mid to high water activity applications—Avalanche Ultra. It provides several advantages for brands looking to innovate without titanium dioxide and visual/textural compromise, including the following:


Heat, light and pH stability by application


Maintains cloud and opacity in prepared dry mixes while mitigating undesirable ringing effects


Maintains viscosity under retort processing


Remains suspended after hydration for improved opacity



kosher halal

Kosher and Halal

The evolution of our Avalanche portfolio reflects our commitment to one of the pillars of our natural color strategy: Technology Innovation and NPD. It’s an extremely gratifying feat for us, as our Avalanche brand extends beyond the borders of North America.


Avalanche is truly a global portfolio of TiO2 alternatives designed for virtually any application and are compliant across most regions in the world.

If you have any questions for our R&D team or want to discuss a potential project, we welcome any conversations. You can setup a meeting with us directly here or request a sample of any of our Avalanche solutions to immediately begin trial work.

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