New Colorful Tortilla Chips and Shells Excite Consumers
Color is Worth a 1000 Words
The phrase “a picture is worth a 1000 words” means an image or illustration can convey an idea, feeling, or even a story more effectively than the written word. For food and beverage, color is worth a 1000 words. It cues and elevates flavor, celebrates seasons and moods, and indicates freshness. Color also increases purchases intent.
Optimized color increases purchase intent +15% in food and beverages.
Sensient Consumer Research 2019
Big brands such as Tostitos and Taco Bell are enticing consumers visually and naturally with tortillas colored from natural sources like beet juice.
![tostitos-img](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/tostitos-img.png)
There is a broad range of heat-stable natural colors for tortilla chips, strips, and shells, creating endless innovation opportunities.
![box-img](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/box-img-1-1.png)
Heat-Stable Natural Reds and Pinks
Carmine is extremely cost-effective, but developers may prefer to use a heat-stable beet-based solution from Sensient’s UberBeet™ portfolio like SupraRed™ for a Kosher claim.
- Valentine’s Day Heart Shaped Tortilla Chips
- Fuego Diablo Taco Shell
- Rudolph’s Red Nosed Tortilla Rounds
![box-img](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/box-img-2-1.png)
Heat-Stable Natural Orange
Paprika and beta-carotene both offer strong orange hues that will survive baking or frying in an application like a taco shell or chip.
- Pumpkin Shaped Tortilla Chips
- Cheddar Blast Taco Shell
- Buffalo Sauce Tortilla Strips
![box-img](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/box-img-3-1.png)
Heat-Stable Natural Yellow
Turmeric is a bright, cost-effective natural yellow but developers may need to use more light-stable beta carotene if the packaging has a transparent window to show off the product.
- Summer Sun Shaped Tortilla Chips
- Carolina Gold Tortilla Strips
- Saffron Taco Shell
![box-img](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/box-img-4-1.png)
Heat-Stable Natural Blue
Sensient’s proprietary natural blue vegetable juice fills a gap in the market for heat-stable, FDA-approved natural blues.
- Galaxy Taco Shell
- Dreidel Shaped Tortilla Chips
- Arctic Ranch Tortilla Strips
![box-img](https://sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/green-tortilla-chips-above-copy.png)
Heat-Stable Natural Green
In a blend with a heat-stable yellow, Sensient’s natural blue vegetable juice offers clean-label green hues perfect for seasonal launches.
- Shamrock Shaped Tortilla Chips
- Jalapeno Tortilla Strips
- Monster Taco Shell
![box-img](https://sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/purple-tortilla-chips-above-2-copy.png)
Heat-Stable Natural Purple
Combining heat-stable reds with Sensient’s heat-stable natural blue vegetable juice creates bold purple hues for unique LTOs.
- Tulip Shaped Tortilla Chip
- Ube Taco Shell
- Purple Pepper Taco Shell
![box-img](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/box-img-7-1.png)
Heat-Stable Natural Black
Black is an eye-catching color for unusual launches, and developers can use blends of natural blues, reds, and yellows to achieve it in baked snacks.
- Blackout Taco Shell
- Eclipse Crescent Moon Shaped Tortilla Chips
- Black Widow Taco Shell
![box-img](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2023/07/box-img-8-1.png)
Heat-Stable Natural Brown
for Savory Snacks
While caramel is certainly an option for heat-stable brown shades, brands may need a solution like Sienna™ fruit juice that complies with California’s Prop 65 or Sensient’s Sienna™ blends collection for deeper clean-label dark brown shades.
- Reindeer Droppings Tortilla Rounds
- Mole Poblano Taco Shell
- Emoji Poop Shaped Tortilla Chips
Lean on Sensient’s color experts to help you bring your next seasonal, flavorful, and celebratory launch to life with heat-stable colors for tortilla and snacks!
Explore the wonderful world of natural color further by requesting a consultant with one of our experts here.