The Rising Role of Color in Halloween LTOs

Brands are Embracing Color in Seasonal Launches
This year has brought a lot of changes to the food and beverage industry, but one that’s particularly overdue is showing itself in Halloween limited time offering products. More than ever, brands are embracing color in seasonal launches that have typically not leveraged the power of color in their holiday products.

This is exciting for a few reasons. First, we love to see color in food. It’s interesting, it makes food look delicious, and it elevates the consumer taste experience. Besides, we are a color company!

For brands, though, it opens a whole new avenue of innovation, especially for seasonal launches. Color can be used to emphasize a special flavor or theme for an LTO. Zombies and slime bring to mind bright greens, while a “vampire” treat will look extra exciting with a bold red and black combination. If a brand claims a themed seasonal product without a corresponding color, consumers may be disappointed, discouraging interest in the brand’s next seasonal item. Bold colors elevate and differentiate seasonal items from the everyday too!

Brands like Reese’s, Kit Kat, and Cap’n Crunch have launched Halloween LTOs themed around monsters and zombies and color plays a key role in bringing these concepts to life. Check out these examples:


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The undead and terrifying aren’t the only sources of colorful inspiration this fall! Check out these vibrant autumn-themed treats:


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Our technical experts recently hosted a webinar on colorful solutions for seasonal and Halloween-themed LTOs, which you can view on-demand here!

Creating LTOs That Fit Your Brand
It’s important to be thoughtful about seasonal product launches and line extensions. A zombie theme isn’t right for every brand! That’s where the Sensient Ideation Team comes in.

With macro trend insight, consumer data, and carefully researched concept ideas that are personalized to your brand identity, we can help you create products that make sense and delight your consumers.

Our expert Ideation Team can deep dive into your brand to develop custom concepts that fit your identity—not someone else’s. See their unique ideas for 2021 and 2022 seasonal launches by scheduling a personalized ideation today!

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