Consumables: Spirulina Green Microfine™ Dispersion for Shamrock Morsel Cookie
Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!
Check out this week’s idea…
Trend in Focus: Sense of the Intense
Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.
54%
of consumers plan to celebrate St. Patrick’s Day
(National Retail Federation 2022)
$42
Consumers plan to spend an average of $42.33 on St. Patrick’s Day-related items, with food and beverages at the top of the list
(National Retail Federation 2022)
+29%
In the week leading up to St. Patrick’s Day, Google searches for “green food” jump an average of +29% over the rest of the year
(Google Trends 2017-2022)
Ready-to-Bake Shamrock Sugar Cookie Dough
Ready-to-Bake Shamrock Cookie features sugar cookie dough blended with green minty shamrock morsels. Made with all-natural ingredients. Soft and chewy, extra lucky treats!
Customer Need:
Consistent color incorporation into the morsel’s fat-based system that also doesn’t bleed into the cookie dough
Sensient Solution:
Related Content:
Let’s surprise and delight consumers together!
