David Rigg

Consumables: Spirulina Green Microfine™ Blend for Watermelon Kiwi Probiotic Hydration Drink Stick

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

43%

of consumers are placing a higher priority on maintaining their health goals this year

(Mintel 2021)

38%

of nutrition drink consumers consider “all natural” an important claim when choosing those products

(Mintel 2022)

50%

of nutrition drink consumers are interested in beverages with probiotics

(Mintel 2021)

Watermelon Kiwi Probiotic Hydration Drink Stick

Boost daily refreshments with this drink stick fortified with probiotics and electrolytes, allowing you to quench your gut health and hydration at the same time! No artificial ingredients.

Customer Need:
A natural green color solution that evenly and uniformly colors the drink stick powder and remains green when hydrated

Sensient Solution: