Consumables: Golden Hour Lemonade Hard Seltzer

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Active Consumerism
The “Active Consumerism” trend captures how today’s consumers are proactively shopping and seeking out products that empower their wellbeing.


Read more in-depth about this trend here

Colorful beverages see a +3.6% increase in purchase intent over colorless alternatives because they look more flavorful and appealing.
(Sensient Consumer Research 2019)
of US consumers agree that natural food and beverages are healthier than “conventional” foods.
(Mintel 2021)
Seltzers have seen a 4X increase in flavored alcoholic beverage launches over the past five years as the category moves from niche to mainstream.
(Mintel 2021)


Golden Hour Lemonade Hard Seltzer
Take a sip of the Golden Hour Lemonade Hard Seltzer, tastes just like tropical happiness and golden rays of sunshine—a refreshing delight. Made with real lemonade and wholesome ingredients, the Golden Hour Lemonade Hard Seltzer is naturally flavorful! Only 80 calories.


Featured Sensient Ingredients in this Formulation:

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Let’s surprise and delight consumers together!

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