Consumables: Preservative-Free Natural Yellow Color for Mood-Boosting Oat Bar

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

Read more in-depth about this trend here

of US adults like their food and drink to contribute to both their mental and physical health
(MIntel 2021)
of snack bars launched last year included a preservative-free claim
(Mintel 2021)
of consumers say they snack to relieve stress
(Mintel 2022)


Mood-Boosting Oat Bar
Oat bars infused with a mood-lifting adaptogen drizzle with magnesium and ashwagandha. Made with wholesome, simple ingredients only!


Customer Need:
A bright sunny yellow oil-soluble preservative-free natural color


Sensient Solution:

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Related Content:

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Let’s surprise and delight consumers together!

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