Global Consumer Trends Driving the Future of Innovation: Youniverse
Resonate with Consumers through Insight-Driven Innovation
Successful metamorphosis of consumer data and insights into innovation is a critical component to launching new products successfully. By pinpointing root motivations and deep consumer desires, Sensient can create an innovation roadmap that fuels purchase intent by appealing to particular aspects of consumers’ mindsets and shopping behaviors.
For example, as social and multi-faceted beings, consumers innately long for connection and expression. What does that mean for new product innovation for food and beverage? Consumers are motivated by product offerings that empower their understanding of themselves in a society, whether that be their dietary commitment, physical activities, nutritional deficiency, age, etc.
60% OF U.S. CONSUMERS AGREE THAT THERE IS NO UNIVERSAL “AMERICAN IDENTITY”.
(SOURCES: MINTEL 2020-2021)
Translating personal goals and decisions into intimate product experiences enable consumers to see themselves and their values in that brand, ultimately, increasing the likelihood of a purchase. Tailoring products to hyper-personalized consumer needs can be an intimidating process, but you’re not alone—Sensient is here with support and inspiration for your brand!
This blog is part of an ongoing series sharing observations about each of Sensient’s consumer trends. We break down macro consumer trends into snackable pieces to help inspire your innovation pipeline.
Click one of the trend images below to discover more…
INSIGHT TO PRODUCT
Sensient calls the rise of individuality and self-identity in the grocery and pet landscape, Youniverse. The Youniverse trend highlights inclusivity—it’s not a privilege, but a right! To connect with consumers, brand innovation should look to connect with consumers on an individual level.
of U.S. Millennials say they prefer to be unique and stand out as opposed to fit in with people their age
of U.S. consumers say that they set health and wellness goals in order to give themselves control over their health/wellbeing.
of adults who use nutrition, meal replacement or weight loss drinks say they would like to see more products personalized for their needs.
Discover how some brands are helping consumers with their personal needs through new product innovation…
ROLL OVER EACH PRODUCT TO SEE HOW THEY CAPTURE THIS OPPORTUNITY:
With Organic, Gluten Free, Kosher, Allergen-Friendly, and No-Sugar-Added claims, these sweet treats appeal to a range of restrictive consumer diets without needing to skip a sweet treat.
All Spindrift beverages sport Whole30 approval seals so that consumers who are taking on the 30-day challenge to “reset their relationships with food in order to focus-in and feel good” can be confident in selecting beverage options from the Spindrift brand.
PepsiCo launched this keto-friendly snack line that offers “chips without cheating” for carb-counting consumers.
Schoolyard Snacks Keto Puffs
Consumers don’t have to leave favorite snack formats or flavors behind when they commit to personal diet strategies like ketogenic.
“Milk’s Favorite Cookie” has gone gluten-free so that consumers with gluten intolerances or preferences can continue to enjoy this classic treat.
Crafted Energy Functional Energy Bars
Crafted’s sport-specific energy bars are developed for athletes’ unique recovery needs from different sports like cycling, climbing, and running.
Interested in exploring the Youniverse trend for your brand or a specific category? Reach out to Sensient’s Ideation Team to get started with exclusive, fresh ideas personalized to your story!