Global Consumer Trends Driving the Future of Innovation: Youniverse

Resonate with Consumers through Insight-Driven Innovation

Successful metamorphosis of consumer data and insights into innovation is a critical component to launching new products successfully. By pinpointing root motivations and deep consumer desires, Sensient can create an innovation roadmap that fuels purchase intent by appealing to particular aspects of consumers’ mindsets and shopping behaviors.

For example, as social and multi-faceted beings, consumers innately long for connection and expression. What does that mean for new product innovation for food and beverage? Consumers are motivated by product offerings that empower their understanding of themselves in a society, whether that be their dietary commitment, physical activities, nutritional deficiency, age, etc.

 

60% OF U.S. CONSUMERS AGREE THAT THERE IS NO UNIVERSAL “AMERICAN IDENTITY”.

(SOURCES: MINTEL 2020-2021)

 

Translating personal goals and decisions into intimate product experiences enable consumers to see themselves and their values in that brand, ultimately, increasing the likelihood of a purchase. Tailoring products to hyper-personalized consumer needs can be an intimidating process, but you’re not alone—Sensient is here with support and inspiration for your brand!

This blog is part of an ongoing series sharing observations about each of Sensient’s consumer trends. We break down macro consumer trends into snackable pieces to help inspire your innovation pipeline.

Click one of the trend images below to discover more…

 
Girl holding two cups Active consumerism
A woman looking to the side Youniverse
A couple at the top of a rock overlooking the ocean Elevate the everyday
A human hand holding a transparent earth with a big tree sprouting from it Enriched meaning
A force field over a blue circle Fluid expectations
 

YOUNIVERSE

INSIGHT TO PRODUCT

 

Sensient calls the rise of individuality and self-identity in the grocery and pet landscape, Youniverse. The Youniverse trend highlights inclusivity—it’s not a privilege, but a right! To connect with consumers, brand innovation should look to connect with consumers on an individual level.

 
62%
of U.S. Millennials say they prefer to be unique and stand out as opposed to fit in with people their age
50%
of U.S. consumers say that they set health and wellness goals in order to give themselves control over their health/wellbeing.
73%
of adults who use nutrition, meal replacement or weight loss drinks say they would like to see more products personalized for their needs.

Discover how some brands are helping consumers with their personal needs through new product innovation…

ROLL OVER EACH PRODUCT TO SEE HOW THEY CAPTURE THIS OPPORTUNITY:

 

Interested in exploring the Youniverse trend for your brand or a specific category? Reach out to Sensient’s Ideation Team to get started with exclusive, fresh ideas personalized to your story!

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