Consumables: Blue Carmine Extract for Witch’s Purple Potion Panned Confections

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Sense of the Intense
Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.


Read more in-depth about this trend here

of consumers preferred boldly colored panned confections over those with muted shades
(Sensient Consumer Research 2017)
of parents believe that candy can be a fun part of special celebrations and traditions
(National Confectioners Association 2021)
Halloween non-chocolate candy saw an increase of +46% dollar sales in 2021 compared to 2019 in the United States
(IRI 2021)


Witch’s Purple Potion Panned Confections
A Halloween witch has placed a spell on our beloved candies! These potion-stricken, festive, chewy bite size candies will bewitch taste buds with a bubbly grape soda fizz like sensation.


Customer Need:
Cost-effective natural and vibrant purple color that is stable throughout a time-intensive panning process


Sensient Solution:

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Let’s surprise and delight consumers together!

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