Consumables: Natural Pink for Watermelon Bubblegum Vitamin Energy Drink

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Back to the Past
Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.


Read more in-depth about this trend here

1 in 2
consumers in the US and globally are looking for nostalgic flavors in food and beverages
(Innova Flavor Survey 2022)
of consumers look for familiar flavors when they want to feel indulgent
(Innova Flavor Survey 2022)
Consumers demonstrate a +15% increase in flavor perception when a product’s color is optimized compared to low or no color alternatives
(Sensient Consumer Research 2019)


Watermelon Bubblegum Vitamin Energy Drink
Popping with watermelon bubblegum flavor and vitamin B & C, this energy drink with guarana seed extract will sustain and support you throughout the day. Made with all-natural ingredients, no room for fuss!


Customer Need:
A highly stable watermelon gum color from a natural source compatible with vitamin blends


Sensient Solution:

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Related Content:

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Let’s surprise and delight consumers together!

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