Consumables: Good Vibes Only Groovy-O’s Wildflower Honey Cereal

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Back to the Past
Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.


Read more in-depth about this trend here

of adults in the US are motivated to try a new cereal if it has a unique flavor
(Mintel 2021)
Multicolored cereal was rated 26% more visually appealing in standalone testing than single-color cereal
(Sensient Consumer Research 2017)
of cereal consumers agree childlike, playful flavors are preferred
(Mintel 2021)


Good Vibes Only Groovy-O’s Wildflower Honey Cereal
Bringing you “Good Vibes Only” through 100% natural ingredients like whole grains and natural wildflower honey flavor, zero sugar, and 15g of protein in every serving, what a groovy way to start the day!

Featured Sensient Ingredients in this Formulation:

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Let’s surprise and delight consumers together!

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