David Rigg

Consumables: Natural Brown Free-From Caramel Colors for Chocolate Peanut Butter Plant-Based Protein Muffin Mix

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

54%

of breakfast eaters consider health to be an important breakfast attribute

(Mintel 2021)

28%

of consumers have tried a muffin mix in the past three months

(Mintel 2021)

Nearly
1 in 3

of consumers are looking for high protein content in baking mixes

(Mintel 2021)

Chocolate Peanut Butter High Protein Duo Muffin Mix

What’s “butter” than a chocolate protein muffin? A Chocolate Peanut Butter Plant-Based Protein Muffin! This muffin mix is packed with not one but two muffin mixes for you to create the ultimate muffin mix duo of chocolate and peanut butter while giving you 13g of plant-based pea protein to start your day off strong! No artificial flavors, colors, or preservatives. Only natural deliciousness!

Customer Need:
Natural brown colors that are free-from all classes of caramel coloring for a chocolate muffin mix and a peanut butter muffin mix

Sensient Solution: