David Rigg

Consumables: Natural Colors for Monster Mash Chocolate Chip Cookie Dough

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Sense of the Intense
Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.

+45%

Consumer concerns around titanium dioxide as a food ingredient have increased 45% since early 2022

(Sensient Consumer Research 2022)

1/2

New product launches with titanium dioxide have dropped by almost half in North America since 2018

(Innova Market Insights 2022)

+5000%

Since mid-July 2022, Google searches asking “what foods have titanium dioxide” have seen a +5000% increase echoing the growing concern over the widely used food color

(Google Trends 2022)

Monster Mash Chocolate Chip Cookie Dough

Refrigerated purple cookie dough that bakes in no time, full of frighteningly delicious Halloween party monster morsels and chocolate chips.

REQUEST BENCH-TOP SAMPLE OF NATURAL COLORS FOR BAKED GOODS HERE

Customer Need:
Need #1: Natural orange and teal color for fat-based morsels, cost-sensitive

Need #2: Bake-stable natural, bright natural purple color, cost-sensitive

Sensient Solutions: