Consumables: Superfood Holistic Cat Kibble

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.


Read more in-depth about this trend here

of pet owners in the US would be interested in functional digestive claims
(Mintel 2021)
of pet owners selected high color variety kibble over low-color or monochrome options as the best representation of pet food with superior nutrition
(Sensient Consumer Research 2019)
of pet owners specifically seek out all-natural claims in dog or cat food
(Mintel 2021)


Superfood Holistic Cat Kibble
Full of superfoods like digestible whole grains, cranberries, carrots, pumpkin, and eggs, the Superfood Holistic Cat Kibble offers an abundance of wellness benefits and is made with lean protein meal. Your cat will feline-good after each meal!


Featured Sensient Ingredients in this Formulation:

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Let’s surprise and delight consumers together!

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