Consumables: Natural Yellow Color for Dragon’s Breath Hard Candy

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Back to the Past
Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.


Read more in-depth about this trend here

Interest in the cultural staple Dungeons & Dragons has risen steadily over the past ten years, with a 3X increase in Google search volume in the United States from 2017 to 2022.
(Google Trends 2022)
of consumers have purchased hard candy in the past three months.
(Mintel 2022)
of shoppers have increased their candy purchases this year because of new flavors.
(Mintel 2022)


Dragon’s Breath Hard Candy
Sweet juicy mango collides with flecks of dragon’s chili breath in this all-new hard candy. No high fructose corn syrup artificial flavors, or dyes.


Customer Need:
Stable natural mango color and naturally colored red inclusion that survives the boiling process


Sensient Solution:

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Related Content:

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Let’s surprise and delight consumers together!

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