David Rigg

Consumables: High-Performing Anthocyanin Color for Antioxidant Frozen Pop

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

50%

of US adults planned to make health one of their top three life priorities (a higher percentage than ‘family life’, ‘finances’ or ‘career’)

(Mintel 2021)

1 in 4

consumers choose food and drinks with wellness claims

(Mintel 2022)

34%

of US consumers would be motivated to try a frozen treat that is better for you

(Mintel 2021)

Antioxidant Frozen Pop

Made with natural sources of antioxidant fruit juices like blueberry, acai and strawberry juice, this frozen pop refreshes you with antioxidant goodness. No artificial sweeteners and flavors. Color from vegetable juice!

Customer Need:
Stable natural red or purple superfruit color that ensures shade consistency batch-to-batch at a low usage rate

Sensient Solution: