Consumables: Frankencakes Pancake/Waffle Mix

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Elevate the Everyday
Consumers are hungry for adventure, excitement, and connection, leading them to seek out elevated options of everyday items.


Read more in-depth about this trend here

of consumers start shopping for Halloween in September or earlier
(Mintel 2020)
of consumers have used pancake/waffle mix in the last three months
(Mintel 2021)
of parents who are baking more often are doing so because it’s a fun experience with their kids
(Mintel 2021)


Frankencakes Pancake/Waffle Mix
A horrifyingly delicious way to start the morning! No artificial ingredients, just the fluffy, buttery goodness of old-fashioned brown sugar pancakes with a special Halloween green twist.

Featured Sensient Ingredients in this Formulation:

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Let’s surprise and delight consumers together!

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