Global Consumer Trends Driving the Future of Innovation: Elevate the Everyday
While the demand for experience is not new, the role it plays in consumer decision-making is evolving. Brand meaning has shifted to “what can you do with me”.
Consumers are hungry for adventure, excitement, and in-person connection, looking to brands to provide them with powerful and emotional experiences. To respond, food innovation will need to elevate everyday or essential offerings, giving consumers differentiated, never-before-seen products as a form of sensory enticement.
This blog is part of a series showcasing products that exemplify current market trends and consumer interests. Click one of the tiles below to learn more about another trend:
Active consumerism
Youniverse
Elevate the everyday
Fluid expectations
Roll over each product to discover brands helping consumers “elevate their everyday”…
CREATING A SENSE OF THE INTENSE
In order to respond to edgy, extreme, experience-seeking consumers, brands can create powerful multi-sensory experiences and products designed to stimulate and make a service or product memorable.
Pringles Scorchin’ Sour Cream & Onion
With this line extension, the brand noted that “unique and spicy flavors are the top two things “Zillenials” look for when trying new snacks”.
Mother’s Sparkling Mythical Creature Cookies
This exciting line extension takes classic circus animal cookies to the next level with edible glitter and recognizable mythical animal shapes.
V8 Strawberry Blood Orange
V8 brings an exciting twist to its fruit and vegetable juice lineup, with blood orange as an exotic complimentary flavor profile to the everyday strawberry juice.
Snack Pack Mermaid Splashes
Elevate everyday pudding cups with kid-friendly, mythical mermaids and a bright mermaid color palette of pink and turquoise.
Eggo Pumpkin Pie Pancakes
This LTO brings a delicious holiday dessert profile to breakfast, complete with an extra-orange hue to emphasize the flavor.
SHAREABLE, POST-WORTHY PRODUCTS
“Phone eats first!” “Do it for the ‘gram.” “Post it!” For those seeking and creating experiences in the digital space, shareable, visually attractive, and exciting products are a priority. In today’s hyper-connected online world, experiences for these consumers gain value if they are shareable or present the potential to go viral. These consumers are greatly influenced by others online and they seek shareable or aspirational products that they can show off to their virtual communities. This show & tell factor is what amplifies this consumers’ overall experience with a brand or product.
Nestle Disco Morsels
Bringing sparkle and shine to home bakers’ creations, these semi-sweet morsels are covered with edible glitter.
Sour Patch Kids Ice Cream
The unexpected pairing of sour candy and sweet ice cream is a delightful new offering for adventure-seeking eaters.
Tasty Galaxy Cookies Kit
Blast off to outer space with this interactive galaxy-themed cookie kit, full of out of this world colorful inclusions.
Alani Nu Energy Drinks
These trendy energy drinks have fun packaging, deliciously unique flavors, and added natural colors for a post-worthy experience from start to finish.
MODERN NOSTALGIA
Lastly, taking consumers on a nostalgic journey is an excellent way to create not only a unique sensorial experience, but also an emotional one too. Brands can rejuvenate 90’s classics with a modern twist to surprise and delight consumers.
Go-GURT Dunkaroos Yogurt
Yoplait brought back “the ultimate ‘90s yogurt snack” in a new format to the delight of consumers.
Smarties eh!
This patriotic offering confections offerings taps into Canadian patriotism.
Kellogg’s Smorz Jumbo Snax
Kellogg’s has been taking cereal nostalgia to new heights with its Snax line, especially this offering capturing the flavor profile of a childhood campfire treat.
Chobani PB&J Yogurt
Peanut butter and jelly is a deliciously traditional flavor pairing reminiscent of lunchbox days, and Chobani brings it to life in a creamy yogurt format.
If you’re interested in elevating your everyday product offering to capture consumer attention, reach out to Sensient’s Ideation Team for brand-specific, exclusive new ideas here!
