Global Consumer Trends Driving the Future of Innovation: Fluid Expectations
Providing solutions to address pain points for shoppers is a key way to meet and exceed expectations and build brand loyalty. As consumers slowly transition to going back to work and a new way of pandemic living, they are expanding their definition of value through a results-oriented lens. Many are looking for interchangeable and flexible solutions based on life situations, from on-the-go commuters, to work from home professionals, to busy parents.
1/3
OF CONSUMERS
want it to be fast and easy to prepare food and drink in a
post-COVID world
(MINTEL 2020)
76%
OF CONSUMERS
prefer using multi-purpose products
(MINTEL 2020)
53%
OF CONSUMERS
anticipate using convenience foods in the future
(MINTEL 2020)
This blog is part of an ongoing series outlining five key consumer drivers at work in the global market and showcasing product examples in stores that showcase successful trend manifestation.
Active consumerism
Youniverse
Elevate the everyday
Fluid expectations
Brands have an opportunity to empower consumers’ diverse lifestyles through products that recognize their fluid expectations and offer convenient, ready-to-go solutions.
Roll over each item to see how it is addressing an aspect of this opportunity…
MULTI-PURPOSE MINIMALISM
As consumer lifestyles evolve past global lockdowns, many will return to some level of on-the-go busyness. Multi-purpose minimalism identifies the consumer need for products that do more for them with less effort, allowing them to live their life uninterrupted.
College Inn Savory Infusions
Described as a “savvy shortcut” to rich, complex flavor; this easy-to-use squeezable, seasoned herb broth base can be added to entrees, soups, marinades, side dishes, and more. All of the ingredients needed for a broth base in just one simple squeeze.
Stonyfield Organic Fruit & Veggie Yogurt Pouches
Live active cultures, protein, real fruit, and vegetables all in one, no fuss easy squeeze pouch for on-the-go snack or mealtime, great for little ones.
Candwich
This unique “easy-to-eat” format brings a classic sandwich to vending machines and is “designed for people who need the reliability of an easy meal”. The sandwich-in-a-can kit contains pre-sliced whole wheat bread, a peanut butter packet, a grape or strawberry jelly packet, and a wooden spreader. The kit isn’t done there, it also includes a wet napkin as an on-the-go clean up solution.
Internationally Inspired Meal and Side Dish Solutions
From grains and pulses, to rice, to paella and risotto, TwistD’s portfolio of meal and side solutions brings “intoxicating flavours of the world” to your dish in just under 10 minutes of cook time.
EASY DOES IT
Consumers will continue to seek out simple solutions that enable at-home enjoyment. These shoppers are looking for easy, stress-free products.
Aperol Spritz Kit
UK consumers can now enjoy perfectly made Aperol Spritzes in the comfort of their own homes and flats. The kit features a smaller 350ml bottle of Aperol and 375ml Cinzano Prosecco with a three-ingredient recipe instruction sheet for seamless ease-of-serve cocktail creation.
Frozen Bean Mixes
From double caffeine lattes, to ice cream, to magical frappes, Frozen Bean delights consumers with specialty treats and drinks through easy-to-make mixes where you just add simple ingredients like water or ice then enjoy!
O’s Bubble Instant Boba Packs
Say goodbye to the hassle of cooking boba with these “ready-to-eat” instant frozen tapioca boba drink packs that allow you to have a delicious tea beverage with fresh bobas in just 60 seconds.
Sensient’s Ideation Team is ready to bring fresh, unique ideas for your brand to create the approachable, multi-purpose food and beverage products that will make your customers’ lives easier.
Reach out to continue the conversation.
