Consumables: Hot Stuff Spicy Watermelon Valentine’s Day Gummies

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Sense of the Intense
Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.


Read more in-depth about this trend here

of consumers seek out hot and spicy offerings of foods
of US consumers buy holiday-themed non-chocolate candy
(Mintel 2020)
Vibrant color results in a +10% purchase intent increase for gummy confections over muted color
(Sensient Consumer Research 2017)


Hot Stuff Spicy Watermelon Valentine’s Day Gummies
The Hot Stuff Spicy Watermelon Valentine’s gummy bears are naturally flavored and made with real guajillo chili pepper flecks and color from vegetable juice. These lovable bears will leave your mouth watering for more. Happy Valentine’s Day, hot stuff!


Featured Sensient Ingredients in this Formulation:

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Let’s surprise and delight consumers together!

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