Kraft Heinz Cooking Up Cleaner Cheesy Snack Labels
Food manufacturers have focused many of their reformulation efforts on snack products. As consumers move away from three meals a day toward more frequent snacking, the food industry has been under pressure to respond. Another focus is making their products healthier and more wholesome by removing a range of additives. Consumers increasingly are checking ingredient lists, scanning them for unfamiliar or unnatural-sounding items.
Kraft Food Ingredients, a division of the recently combined Kraft Heinz, is working on new clean label snack ingredients, showcasing a range of healthier product concepts at Snaxpo, including cheeseburger-flavored puffs, cheddar-flavored PHO-free baked potato chips, and Parmesan popcorn. The merger has boosted development of clean label snacks, according to the company.
“Cheese products are growing in popularity. People are not going to stop eating cheese,” said Julie Tiatia, head of marketing at Kraft Food Ingredients. “What they don’t want is eating cheese full of ingredients they can’t pronounce.”
Replacing artificial color with color from fruit and vegetable juices has been one way for brands like Kraft to respond to consumer demand for clean-label ingredients.
Have you heard of the latest color innovation for cheese slurry applications?