Skittles Internet Debate: Do All Colors Taste the Same?
Social media is shook after rumors have spread that every Skittle is the same flavor, regardless of color! Taste the rainbow–of the same flavor?
This heated debate was sparked by a recent NPR article about a blind taste test the writer conducted with coworkers to determine if they could tell what color gummy bear they were eating, if they couldn’t see it. The test concluded that when they were blindfolded, the ability to identify the correct color gummy bear was significantly diminished. In the article, neuroscientist Don Katz, PhD is quoted as saying, “Skittles have different fragrances and different colors, but they all taste exactly the same.”
However, a spokesperson for Mars Wrigley Confectionery, the maker of Skittles, vehemently denied claims that all colors have the same taste in a statement to Today, saying, “Each of the five fruity flavors in Skittles has its own individual taste and flavor.” The company says red are strawberry, green are green apple, purple are grape, yellow are lemon and orange are orange-flavored.
The social media Skittles debate has lead to some heated conversations…
Want to learn more about the role of color on consumers’ taste perception?