Naturally Coloring the Beverage Industry
With a growing interest in getting back to nature, consumer demand for natural ingredients has flourished.
As beverage-makers formulate new products, more are choosing natural colors to appeal to this consumer desire.
Natural and organic color solutions can provide an array of colors and hues, says Emina Goodman, technical support manager for beverage and dairy at Sensient Food Colors, St. Louis. “What I love most about natural colors is their abundancy; nature provides us [with] such a wide variety of botanical sources to develop color solutions in great shade ranges,” she says. “Especially when certain colors are made from blends, nature gives us the building blocks to beautiful colors, and technical advancements like our SupraRed solution are closing the gap in cost between naturals and synthetics.”