Color Empowers Consumer Social Sharing
You could be serving this Rock Candy Christmas Cake to your family and friends and be the star of Instagram.
The prominence of social sharing sites in our daily lives reinforces the hyper-focus of visual aesthetics. Today’s consumers, especially younger generations, are longing for something shareworthy, and at the same time, they are demanding more natural and simple ingredients in food and drink.
Sensient Food Colors President, Mike Geraghty, explains how natural color can help food and drink products stand out in the “age of naturalness” here.