New Simply Popsicles® Showcase the Bright Colors of Nature
Unilever, the world’s largest ice cream company, is introducing 16 new frozen treats in 2017 across five of its brands: Breyers®; Good Humor®; Klondike®; MAGNUM® Ice Cream; and Popsicle®.
New offerings include a Simply Popsicle® line made with colors and flavors from natural sources. Colors are anything but dull and include sunset oranges and pinks, magenta purples, pineapple yellows, and a variety of vivid red shades–all from fruit and vegetable juices! In addition, the new line is free from high-fructose corn syrup and only contains 40 calories per pop.
“Through our research, we know consumers’ taste and preferences evolve over time,” said Alfie Vivian, Vice President of Marketing for Refreshments at Unilever. “It’s important to give our customers more of what they love and provide new offerings that satisfy different tastes, preferences and dietary needs. We’re excited to bring joy to our fans by introducing a series of new innovations across our brands, whether that’s new varieties, non-dairy options or products made with natural colors and flavors.”
Notably, more brands are catering to consumer demand for clean label offerings of their favorite foods, like Popsicles.
Reformulating legacy products or launching new line extensions is the ultimate way for brands to respond.