Hy-Vee Cutting Artificial Ingredients in 1,000 Store Brand Products
Hy-Vee will remove more than 200 artificial ingredients and chemicals from 1,000 store brand products by next July, according to a company release.
Among the banned ingredients are partially hydrogenated oils, artificial colors and high fructose corn syrup. Once a product is free of these ingredients, it will receive a “Clean Honest Ingredients” label. Several products have already received this label, including Hy-Vee brand ketchup, tortilla chips and bottled tea.
“As the demand increases for food products that contain natural, familiar and simple ingredients, we are doing our best to meet those expectations within our Hy-Vee label offerings,” Jeremy Gosch, Hy-Vee’s executive vice president strategy and chief merchandising officer, said in the release.