Natural Color and Flavor Formulation: Advice from the Experts
The growing list of companies completing the conversion from synthetic colors and flavors to natural options—to say nothing of emerging brands that go all-natural from the start—proves that today’s clean colors and flavors are approaching performance parity with the “unclean” counterparts they aim to supplant.
It’s hardly news that brands are mounting clean reformulations. A quick peek at Mintel’s Global New Product Database (GNPD) showed that 43% of all 2018’s food and beverage introductions bore an all-natural claim. And for good reason: Consumers care. A lot. An FMCG Gurus survey of 25,000 consumers in 25 countries conducted in the first quarter of 2019 found 73% of respondents hold “100% natural” to be an important quality in food and drink. Sixty-one percent considered such products “healthy,” and 41% viewed them as better for the environment. On the flipside, 59% expressed concern about ingredients they perceive as “chemical.”