#TBT A Look Back at the Co-Creation of the Food Coloring Business
Beginning in the late 19th century, US food manufacturers tried to create the “right” color of foods that many consumers would recognize and in time take for granted.
The United States became a leading country in the food coloring business with the rise of extensive mass marketing.
By 1938, when Congress enacted the Food, Drug, and Cosmetic Act, the food coloring business had become a central and permanent component of food marketing strategies.
This paper shows how food manufacturers, dye makers, and regulators co-created the food coloring business.
Food-coloring practices became integrated into an entire strategy of manufacturing and marketing in the food industry.