Color of Food Guides our Brains
Like an upside down traffic light in our brain, color helps us decide whether or not to eat something.
According to some theories, our visual system evolved to easily identify particularly nutritious berries, fruits and vegetables from jungle foliage,” says Raffaella Rumiati, SISSA neuroscientist.
This sophistication testifies to the fact that we are “visual animals,” unlike others, dogs, for example, who depend on their sense of smell.
It is mainly the color of food that guides us.