Growing Sales of Natural, Organic, Functional Food and Beverages Indicate Bright Future
Makers of natural, organic and functional food and beverage products have an opportunity in the year ahead to help consumers adopt healthier habits.
Sales of natural, organic, and functional food and beverage in the United States grew 13% to $186 billion in 2020, according to estimates from New Hope Network.
Organic, typically a challenged category during times of economic turmoil, grew, too; US sales of organic food and beverage rose 13% to $47.9 billion. Functional food and beverage sales increased 9.4% to $78 billion last year, led by growth in shelf-stable, frozen and snack categories.
Consumers are embracing functional benefits and health halos in the “food as medicine” trend.
Wellness attributes are booming. Food and beverages that boost immunity and reduce stress and anxiety continue to gain traction, driving interest in such ingredients as elderberry, melatonin, chaga mushroom and ashwagandha.
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