Meet Pet Food Premiumization Trend With Color
Pet food is evolving toward premiumization due to owners increasingly identifying their pets as equals to themselves, according to a seminar at the Process Expo trade show.
Premiumization is an offshoot of the broader, Pet Humanization trend. Just as human diets are becoming more customized to various dietary lifestyles so is pet food. Natural pet recipes are mainstream, similar to the naturalness halo over human food. Additionally, pet food formats are also mimicking human food like patties, cakes, etc.
Based on Sensient Food Colors consumer research, color variety is one way to drive premiumization, as pet owners perceive multi-colored kibble of green, oranges, and meaty reds to be more nutritious and of superior nutritional value.
However, the expectation would be color from all natural sources of course.
Interested in learning more about this research? Read more here.