Data Finds Organic Claims Drive Sales
Organic and animal welfare claims are driving growth in the food and beverage space, according to SPINS data presented at Natural Products Expo East. These claims accelerate retail growth for products straddling the line of better-for-you and better-for-the-environment, the data firm said, motivating consumers’ purchasing decisions.
As consumers turn to food as a source of medicine both for themselves and the environment, they are becoming more conscious of the ingredients in products. These findings could direct companies’ focus as they try to deliver products aligning with evolving consumer preferences.
While the claims propelling sales are not surprising, the degree to which these qualities have motivated consumers to purchase products is a clear indication the health and wellness trend spurred by the pandemic will be around for the foreseeable future.
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