Nestlé, Hershey’s and Mars’ Shift to Clean Snacking Fuels Candy Market Rebound
Packaged Facts predicts major candy makers’ efforts to satisfy clean-snacking consumers will help the US confectionery market rebound after slightly sluggish sales in 2016.
“Over the past two years, we’ve seen Nestlé commit to removing artificial flavors and FDA-certified colors from its chocolate candy products,”
Packaged Facts said, “Hershey announced a new commitment to simple ingredients, transparency, and responsible ingredient sourcing.
Mars is mapping out a five year plan to find natural flavors that meet safety and taste criteria as it commits to removing artificial flavors from the human food products in the company’s extensive product portfolio.”
David Sprinkle, research director at Packaged Facts, said “The clean snacking consumer will eat sweet snacks but looks carefully at the type of sweetener, origin of ingredients, and presence of additives, then optimizes among the available choices.”