Natural Colors’ Continuous Growth Despite FDA Approval of Synthetics
As consumer demand continues to shape the industry, manufacturers must decide whether they should invest in new formulas or continue to rely on artificial dyes.
The natural color trend isn’t fading any time soon, but whether it is the right decision for a company to switch out synthetic colors is still a difficult balancing act. One big question for food companies is whether their target audience is concerned about synthetic colors in current formulations, and whether they are likely to become worried about them in the future. For some products, natural colors are now almost a given — particularly those intended for young children, which need to get past parental gatekeepers.
Color is an important part of consumer food experience. Often, it signals what flavor to expect, and can even change the way people perceive the flavor of foods.