Dunkin’ Brands Still Committed to Removing Synthetic Colors by 2018
Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, plans to remove synthetic colors across its menu by the end of 2018. The colors include those in donut icings, fillings, and toppings.
“This is a significant undertaking on the part of our product development teams and suppliers,” said Nigel Travis, chairman and chief executive officer of Dunkin’ Brands, when the goal was announced last March. “However, we are committed to meet the evolving needs of our customers, including their preference for more nutritional transparency and simpler ingredients, while maintaining the great taste and the fun, vibrant colors expected from Dunkin’ Donuts and Baskin-Robbins products.”