Natural Colors Enable Vibrant, Playful Buns for Plant-Based Burgers
Flower Burger, a plant-based eatery in Italy, will make its North American debut on May 6, bringing its Instagrammable, colorful burgers to Los Angeles.
Flower Burger was founded by Italian entrepreneur Matteo Toto, who identified a gap in the market and sought to offer a more sustainable, plant-based option within the burger space. His mission for the brand was to create an inviting, inclusive experience that aligns plant-based cuisine with fun and enjoyment. This sentiment inspired the menu’s signature, vibrant burger buns and playful, hippy-inspired look and feel throughout the stores.
The menu offers six plant-based burgers, integrating a variety of all-natural ingredients imported from Italy. The Jungle Burger features an oat and red bean patty along with oven-baked zucchini and a green bun colored with spirulina powder and turmeric. The Classic Chickpea and Spicy Chickpea feature chickpea patties with turmeric-colored yellow buns, and the Tangy Chickpea includes a chickpea patty with a Tartarella Sauce flavored with capers and pickles. The Cherry Bomb features a lentil-based patty with a pink bun, colored with cherry and beetroot extract, and the signature Flower Burger includes a red kidney bean patty and violet bun colored with purple carrot extract.
This launch in North America demonstrates a shift into a wider world of color for buns and bread products. Traditionally, brands have shied away from the use of certain colors, especially green, in bread products due to an association with mold. However, cutting edge innovators like Flower Burger are now embracing the full rainbow to represent and emphasize desired functions and flavor profiles. For example, green often signifies wellness, vegetables, superfoods, and plant-based options. Using natural colors to bring these elements to life visually is the next step in new product development.
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