Food Color Effect on Older Consumers
Millennials aren’t the only target demographic for product developers these days.
As the population ages, modifications to the color of food for the elderly have become a key focus area for food manufacturers eager to cater to the specific needs of this demographic.
Very much like flavor, the use of color requires special consideration amongst the older population having become accustomed to a certain appearance that is hard to change. For example, a blue colored food or a chocolate-smelling soup will find it very difficult to succeed in the market place with this consumer segment.
In fact, research suggests the appearance of food counts for double with older subjects.
Interestingly, brightly colored foods are considered more appealing to the weakening senses of older consumer, as they provoke greater salivary, gastric, pancreatic and intestinal secretions which make them easier to digest.
Sensient’s research indicates a similar consumer desire for bold and vivid colors but across a broad range of demographics.