Food Color is as Important as Taste
Market strategists have included color as one of the factors that affects consumer purchase behavior, because consumers judge flavor and wellness attributes of food and drink by its color.
According to Emerald Insights, 90% of buyers make a decision after seeing the color and their perceived taste of the product, suggesting color brings flavor to life.
Food and Drink producers stress to find the perfect color for their product in order to garner consumer attention. People have an instant reaction when they see a specific color, and brands want that initial interaction with color to be a positive one.
Reds, purples and oranges have the highest appeal to people.
Sensient Food Colors latest research reveals some additional, key findings on consumer color preference.