Drink with Your Eyes: Beverage Mixes Driving Premium Functional Trend
Kool-Aid, Ovaltine and Tang are some of the earliest forms of powdered drink mixes. More recently, the category has evolved from a “cheap and quick” way to get flavor into water or milk, to a value-added premium segment.
“Around the globe, beverage manufacturers are being challenged by both consumers and regulatory bodies to reduce the use of plastic single-use bottles,” said David Rigg, marketing director — global food colors, Sensient Food Colors, St. Louis. “Dry beverage brands have an opportunity to position themselves as more sustainable than their ready-to-drink competitors. In addition to sustainability, functionality is often better delivered in mix form. With growing interest in both protein beverage mixes and more elaborate sport drink formulations, dry mixes may see a resurgence in popularity.”
Because we drink with our eyes first, color is a key consideration. Variations in hue must be considered with mixes that may be dissolved into different bases, such as water, milk, nut beverages, etc.
Available in nearly every shade under the rainbow, Sensient’s Microfine™ technology enables natural colors to be plated onto powder mixes just like FD&C lakes. This technology also increases uniformity in color throughout beverage dry mixes while improving stability by mitigating potential oxidation issues. Certified Organic options are available too.
Learn more about the Microfine technology for powder beverage mixes here!