Color of the Year Symbolizes Consumers’ Pursuit of Renewal and Optimism
Sensient recently launched its 2021 Color of the Year. In Foodnavigator Mary Ellen Shoup wrote: “In the spirit of optimism and pursuit of renewal many consumers are seeking in the new year, Sensient Technologies Color Group has identified “Rising Orange” as its 2021 Color of the Year, which the company predicts will help fuel a new wave of food and beverage innovation.”
“Evocative of the colors of a new dawn, “Rising Orange” is a hue weathered by the unprecedented times of the pandemic, but optimistically bright for restoration in the New Year. It’s a joyful, enthusiastic orange full of hope, to awaken consumers’ energy for renewal,” said Mike Geraghty, president of Sensient Colors.
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