2021 Sensient Colour of the Year

2021 Brings a New Dawn

It is nearly impossible to construct any 2021 trend, including colour trends, without looking through the prism of 2020. In the past year, the COVID-19 global pandemic disrupted life as we knew it. As the number of COVID-19 cases increased daily across the globe, so did consumers’ levels of stress and feelings of social isolation. Chaos erupted across businesses, medical institutions, and government affairs—not one region went untouched! From cheering on our everyday heroes to mourning lost loved ones and friends, the ups and downs of 2020 had consumers anxiously awaiting a new dawn.

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As the rising orange sun warms the globe on the new year, consumer outlook progresses to a sense of renewal and optimism, as they seek out packaged goods to help naturally recharge their mind, body, and soul from the prior year. Sensient Colors 2021 Colour of the Year, “Rising Orange”, takes refuge in nature and symbolizes the shade of a new day, weathered by the past, but optimistically rising bright for restoration.

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Rising Orange in Food and Beverage Applications
Recharge consumers with the optimistic shade of “Rising Orange” through naturally bright colouring foods and vibrant natural colours from sources like paprika, beta carotene, orange carrot, and annatto.

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Flavours with perceived immunity benefits and functional extracts are complementary options for “Rising Orange” products. Brands can awaken consumers’ energy for renewal through this joyful, enthusiastic colour full of hope.

Uplift your new product innovation with “Rising Orange”—see it in action!

There is a collective desire from consumers and brands alike to progress forward, unified. While consumers seek comfort, they are also in pursuit of renewal and newness, which are the components of the “Rising Orange” taste profile created by Sensient Flavors & Extracts, a combination of bright citrus and refreshing orange blossoms, with a comforting fruity profile offering that delivers a burst reminiscent of a childhood-favorite candy.

Get Started with Rising Orange
Sensient’s “Rising Orange” Colour and Flavour formulations are available across a range of food, beverage, pharmaceutical and personal care applications, notably colour cosmetics, beverages, vitamin gummies, and other confections.

However, Sensient technical colour experts are ready to help you bring Rising Orange to life for any category. Start today by requesting a “Rising Orange” sample!

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