Market Trends with Pat

As consumer demands become ever more sophisticated food and beverage companies have to adapt their products to match these requirements. Meeting the growing challenge of clean label and interest in natural products puts additional pressure on manufacturers. Explore the opportunities and market trends with Pat Hanson. He is Sensient’s General Manager, responsible for Europe, Middle East and Africa. With more than 25 years of experience in the international food and pharmaceutical markets, he has a deep understanding of the world of food colour and its applications.