Consumer Insights 2021: Trends Shaping the Food and Beverage Industry
Consumers have increasing exposure to products’ nutritional, health, or environmental impacts. Purchase decisions are clearly no longer based on great taste alone. Perceived naturalness, functional attributes or options that are taking ethical aspects into consideration (i.e. better for the environment) are gaining relevancy.
It comes to no surprise that changing consumer preferences cause food and beverage manufacturers to adapt rapidly. Some trends have long been influencing the industry and became “standard” or evolved into a trend. Others may have been short-lived and disappeared. Innovation that meets actual consumer needs can be key to success for manufacturers to prosper and brands to gain penetration.
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Source: Mintel Data
Discover more insights and explore how consumer trends will influence food and beverage product development in 2021 and beyond: