Why Seed-to-Shelf Matters So Much
Sensient’s agronomy team checks on colour crops in Europe
Why does this matter for food manufacturers?As consumers around the world transition away from additives in general and especially ingredients viewed as synthetic, it is becoming more critical for Sensient to provide innovation across the natural colour value chain. Here are the four key reasons:
Use of Natural Colour in New Product Launches
%of food & drink product launches using natural colour & colouring food in 2017Source: Mintel GNPD 2017
How does agronomy address these issues?A few years ago, we recognized the key issues outlined above and developed an ambitious agronomy initiative to coincide with the food industry’s transition to colour from natural sources, specifically colour derived from botanicals.
“Sensient’s agronomy program focuses on pigment maximization to drive better performance at given cost-in-use targets. ”The agronomy initiative has four areas of focus: